But Gorillaz’ free-form approach to music making, which combines pop melodies with hip-hop production and an ever-rotating cast of special guests, essentially is the pop blueprint these days, a remarkable achievement for a band formed by the brains behind Blur and comic book artist Jamie Hewlett. In 2021, two long decades on, the idea of the virtual pop star has yet to take off, with the upper reaches of the charts still resolutely dominated by works of flesh and bone. They were, it turned out, but not in the way that most people envisaged. When Damon Albarn’s Gorillaz loped onto the scene with their self-titled debut album in 2001, this virtual band looked like it might be the future.
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